Our focus is on helping landlords get the most out of their properties,and increase cashflow by managing their properties on
their behalf as serviced apartments.
Here at Statera, we pride ourselves on being different. Being property investors ourselves, we understand the value of our client's investment in their properties and assets. This is why everything that we do is all about striking a balance - [Statera], creating win-win situations that will allow us to be satisfied with the returns on our service, while at the same time giving our landlords and investors more money
in their pockets than traditional agents can offer. Our landlords enjoy the benefit of having the piece of mind that their investment is being handled with the care and attention that it deserves.
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With over 3 million homes falling short of the new epc standard from 2025 (costing them on average £8000), it's no wonder many landlords are now coming to us to help them get around this by using our serviced accommodation model
With the rising inflation and the cost of living increase, landlords can not afford for their tenants to miss payments, and to make matters worse, it is taking an average of 12 months to evict tenants at the moment. We can help you avoid this with our serviced accommodation model
Want to save on tax? Even if you're not registered as a limited company?Another reason our landlords are overjoyed with us. Get in touch to see how we can do the same for you.
The good news about having a SA is you can claim a range of tax reliefs that are usually reserved for traders. These include Entrepreneur’s Relief, Hold Over Relief, Relief for Gifts of Business Assets, Relief for Loans to Traders and Roll Over Relief.
As the owner of a Serviced apartment, you are allowed to claim Capital Allowance for items such as equipment, household fixtures and furniture. This means that if you decide to go to town with decorating and furnishing your SA, you will be able to deduct these costs from your pre-tax profits.
Any profit that you make from your SA is considered as ‘relevant earnings’ which means you can make tax-advantaged pension contributions.
Serviced apartments do not pay council tax. As the owner of a SA you should register for business rates, which will be calculated by your local council. In general, these rates will be lower than council tax.
Typically, the same property will generate 2/3x more profit for the landlord or investor, opening many more options for them.
With a BTL, you have a contract in place that if the tenant breaks, it takes about 12 months to actually evict them. As a Serviced Accommodation provider, you have no tenants but instead you have guests that pay you even before they arrive.
Due to the nature of the business, Serviced Accommodation properties have to be kept in pristine condition at all times, whilst it's difficult to predict what your property will look like at the end of a tenancy, generally, you will be planning for the worst
Our landlords have full control of their property, many of them for the first time in years. With our services, you decide when it's occupied and when you want to keep it available for yourself, whether that is to host family, guests, it doesn't matter what you need it for, the fact is it is in your complete control with the utmost flexibility to use your asset to it's best advantage.
We'll offer your property on a variety of sites to maximise your booking and revenue potential. Your calendar is synchronised across all of them thanks to our technology, and you get fantastic returns. To assure occupancy all year long, we also concentrate on the corporate market.
With expert photography, we'll raise your occupancy rate and the amount you may charge.
We'll set up and create your listings on several platforms in order to improve the amount of reservations and assist attract the correct visitors to your home. Since we have years of experience, we are aware of what is most effective.
We focus on helping you enhance your property's income by effectively pricing it and taking advantage of periods of strong demand. We have both the data and the excellent human ideas that are the foundation of every successful pricing plan.
Your safety and the security of your property are our top priority. We screen all guests.
Easy self check-in is a top priority for guests and the Airbnb algorithm loves it too! So we support you through out smart-lock installation process and provide software that will not only to provide guest with easy check in option but also will increase security for your property.
Guests always remember how good the sheets are! We provide hotel quality linen and a high-quality laundry service. Our housekeepers know all the perfect touches for an enjoyable guest stay.
Responding to guests as quickly as possible is the key to getting more bookings and maintaining a good reputation. Our teams respond 24/7/365 and trained to deal with all questions and issues both before and during stays.
5-star Cleans from our Professional Housekeepers. We've work with Airbnb cleaning service providers that are tried and tested with time, to ensure every clean is done thoroughly with guests in mind and are never missed! Cleaners even report back to HQ with photos.
Our housekeeping team take photographs between each guest stay and report on any maintenance items. If it's a small item, we'll fix it quickly. If it's something that needs repairing or replacing, such as washing machine, we can arrange this for you.
We take security deposits from all guests for every booking. This protects our downside and keeps the guests accountable.
Our Dashboard syncs your calendar between multiple booking websites to give you more control and see who is staying. You can also track your performance and income. Clear and transparent.
The short-term rental landscape in 2025 presents landlords with compelling opportunities to dramatically increase their property returns. As traditional rental yields stagnate, forward-thinking property owners are exploring two distinct paths: converting their properties into serviced apartments or partnering with operators for Airbnb arbitrage arrangements.
Both strategies can deliver substantially higher returns than conventional buy-to-let, but they serve different investor profiles and risk appetites. Here's what serious investors need to know about each approach and where the smart money is heading this year.
Serviced apartments represent the premium end of short-term lettings. Unlike standard Airbnb properties, these are professionally managed, fully furnished units targeting business travellers, relocating executives, and extended-stay guests seeking hotel-alternative accommodation.
Revenue Potential and Market Position
The serviced apartment sector commands premium nightly rates, typically 20-40% higher than comparable Airbnb listings. Corporate clients booking 7-30 day stays provide more predictable revenue streams than leisure travellers, with occupancy rates often exceeding 75% in major UK cities.
London serviced apartments achieve average nightly rates of £150-300 depending on location and specification, while regional cities like Manchester and Birmingham see rates of £80-150. The extended booking durations mean lower marketing costs and reduced turnover expenses.
Investment Requirements
Converting to serviced apartments requires substantial upfront investment. Professional interior design, commercial-grade furnishing, and technology infrastructure can cost £15,000-25,000 per unit. Properties need prime locations near business districts, transport hubs, or medical facilities to attract corporate bookings.
Operational Complexity
Success demands sophisticated operations including 24/7 guest support, daily housekeeping, maintenance teams, and compliance with multiple licensing requirements. Many operators employ dedicated staff or partner with specialist management companies to handle these demands.
Airbnb arbitrage offers a different path to short-term rental profits. Rather than converting owned properties, investors rent properties on assured shorthold tenancies and sublet them as Airbnb units, scaling portfolios without massive capital requirements.
The 2025 Market Reality
Current data shows Airbnb arbitrage achieving impressive returns despite market maturation. UK occupancy rates average 60-65% in prime locations, with nightly rates continuing upward trajectory. A typical two-bedroom flat rented for £1,800 monthly can generate £3,500-4,500 monthly revenue in London zones 2-3.
The key differentiator is speed of deployment. While serviced apartment conversion takes 3-6 months, arbitrage units can be operational within 4-6 weeks of lease signing.
Revenue Optimization Strategies
Successful arbitrage operators leverage dynamic pricing tools and demand forecasting to maximise yields. Properties in areas with strong transport links, tourist attractions, or business centres consistently outperform suburban locations.
Secondary cities offer particularly attractive opportunities. Manchester, Edinburgh, and Bristol show strong demand growth with less competition than London, enabling higher profit margins for operators who understand local market dynamics.
Serviced Apartments: Higher Entry, Premium Returns
A £300,000 two-bedroom London apartment requires approximately £20,000 conversion investment. Monthly gross revenue averages £4,500-6,000, with net yields of 8-12% annually after all expenses. The premium positioning and corporate clientele provide stability but require significant management infrastructure.
Airbnb Arbitrage: Lower Entry, Scalable Profits
The same property type rented at £2,000 monthly can generate £4,000-5,000 monthly revenue through arbitrage, delivering £24,000-36,000 annual profit before operational costs. Initial investment is just £8,000-12,000 for furnishing and setup.
The arbitrage model allows investors to test multiple markets and property types without major capital commitment, scaling successful formulas across portfolios of 5-20+ units.
Regulatory Landscape
Both models face evolving regulations. Many councils now require planning permission for short-term lets exceeding 90 days annually. Serviced apartments often need additional licensing as Houses in Multiple Occupation, while arbitrage operations must navigate lease restrictions and potential landlord relations issues.
Market Saturation Concerns
Central London shows signs of oversupply in standard Airbnb units, but demand remains strong for premium serviced apartments and well-located arbitrage properties. The key is avoiding over-saturated postcodes and focusing on areas with genuine accommodation shortages.
Operational Demands
Serviced apartments require hotel-standard service delivery, making them unsuitable for passive investors. Arbitrage offers more flexibility but demands active management of multiple properties, guest communications, and maintenance coordination.
Professional short-term rental management has evolved significantly. AI-powered pricing tools, automated guest messaging, and integrated property management systems reduce operational overhead while maximizing revenue.
Successful operators utilize multi-channel distribution, listing properties across Airbnb, Booking.com, and direct booking platforms to capture diverse demand sources. Revenue management systems automatically adjust pricing based on local events, seasonal demand, and competitor analysis.
Channel management platforms synchronize availability across all booking sites, preventing double bookings while maintaining maximum exposure. These tools are essential for both serviced apartments and arbitrage operations seeking to optimize performance.
For landlords considering the shift from traditional buy-to-let, the transition requires careful planning. Market research identifies optimal property types and locations, while financial modeling determines expected returns and break-even timelines.
Partnership vs Self-Management
Many property owners partner with specialist short-term rental management companies rather than attempting self-operation. Professional managers bring market expertise, operational systems, and economies of scale that individual landlords struggle to replicate.
These partnerships typically involve revenue sharing arrangements, with management companies handling everything from initial setup through ongoing operations. Property owners receive monthly statements and can focus on portfolio growth rather than day-to-day management.
The short-term rental sector continues evolving rapidly. Business travel recovery drives serviced apartment demand, while leisure tourism fuels Airbnb bookings. Successful investors position themselves to capture both segments through diversified approaches.
Technology integration becomes increasingly crucial. Properties offering seamless check-in, smart home features, and premium connectivity command higher rates and better reviews. Investment in these capabilities pays dividends through improved occupancy and guest satisfaction.
Regional Expansion Opportunities
While London dominates headlines, regional markets offer compelling opportunities. Cities like Bath, York, and Canterbury show strong tourist demand with less competition, enabling higher profit margins for both serviced apartments and arbitrage operations.
Understanding local demand drivers – whether business travel, tourism, or event hosting – enables investors to tailor their approach and maximize returns in each market.
The decision between serviced apartments and Airbnb arbitrage depends on individual circumstances, risk tolerance, and investment goals. Serviced apartments suit established investors seeking premium positioning and long-term asset appreciation. Arbitrage appeals to those wanting scalable, lower-capital entry into short-term rentals.
Both strategies significantly outperform traditional buy-to-let when executed professionally. The key is understanding market dynamics, operational requirements, and regulatory compliance to build sustainable, profitable short-term rental businesses.
For serious investors ready to transition from traditional rentals, professional guidance ensures optimal strategy selection and implementation. The short-term rental opportunity remains compelling for those prepared to embrace its operational demands and market complexities.
This is where landlords are offered guaranteed rent for a fixed term, this could be anywhere from 12 - 60 months, the landlord then allows the service provider to sublet the property, which they then turn into serviced apartments. In theory, there are benefits to the landlord, as they no longer have to worry about void periods, management, evictions etc. The difference between what the service provider
rents the property from the landlord for, and what they are able to get on the open market, is theirs to keep as profit
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PRIVACY POLICY
Statera Estates LTD is a company incorporated in England and Wales with registered number 14204437 and registered offices at 2627, 321-323 High Road, Chadwell Heath, Romford, Essex, RM6 6AX, United Kingdom.
Statera Estates LTD is registered with the Information Commissioner’s Office, with registration number ZB361736
Statera Estates LTD is a member of The Property Ombudsman Scheme, with membership No. T08031.